Fruittella launches free-from soft jellies

Fruittella Fruit Jellies Duos and Fruit Jellies Coins

Fruittella has launched new free-from Fruit Jellies Duos and Fruit Jellies Coins, available now with an RSP of £1.39.

The soft jellies are made with real fruit juice and both ranges offer a mix of popular flavours in each bag: Fruit Duos come in strawberry-apple, strawberry-orange and strawberry-lemon flavours, while the Fruit Coins offer strawberry, raspberry and blackberry flavours.

The sweets targets shoppers with diverse dietary needs by boasting sugar-free, gluten-free and dairy-free credentials, with no artificial colours or flavours. The brand’s ‘sweetened by nature’ strapline features prominently on packs.

Kate Howe, Fruittella Product Manager at PVM, said: “We’ve found there is a challenge associated with confectionery within the Better for You category and that’s why we continually invest in broadening our range in this area. Too many times brands expect shoppers to compromise on quality and taste as they make conscious sweet treat choices, which means they can often overlook confectionery as a result, and we want to change that.

“The vegan market is expected to soar to £1.1billion by 2023 and the number of diabetics has more than doubled in the last 20 years to five million people – we know the appetite for alternatives is not going anywhere and that’s the demand these products respond to.”