Fox’s Chocolatey is adding a matcha cream biscuit as the second limited-edition launch in its viral-inspired range, following the performance of its ‘Dubai Style’ Indulgent Creams.
The previous release brought 850,000 new shoppers into the brand, underlining the role of trend-led flavours in driving incremental sales. Matcha is now gaining similar traction, fuelled by social media, with more than 10bn TikTok views and 9.5m Instagram posts linked to the ingredient. Matcha menu items have also grown by over 30% year on year in 2025.
The new Fox’s Chocolatey Matcha Indulgent Creams pairs a chocolate-covered biscuit with a shortcake base and a matcha cream filling, extending the brand’s premium biscuit offer.
The product is available now in Tesco and Booker in packs of eight with an RSP of £3 (122g), before rolling out more widely from 20 June.
