Spiced rum brand Dead Man’s Fingers has almost doubled its range with the launch of four new flavours: Lime, Raspberry, Passionfruit and Hazelnut.
Available from this month, the new variants will retail at RSP £22 for a 70cl bottle, with a 37.5% ABV. All benefit from the brand’s bold and vibrant packaging design.
They join the range’s five current flavours: Pineapple, Coconut, Coffee, Hemp, as well as the original Spiced Rum.
The spiced and flavoured rum category is currently worth £470m and experiencing double-digit growth.
Sam Caulfield, Brand Manager for Dark Spirits at brand owner Halewood Wines & Spirits said: “Over the past couple of years, we’ve seen the Dead Man’s Fingers brand go from strength to strength, and are keen to build on our trusted reputation to bring drinkers the most extensive flavoured rum portfolio on the market.
“Our new offerings have been carefully developed to reflect the latest flavour trends, whilst also tapping into the popularity of the UK’s most-loved cocktails and turning them on their heads.”