Pladis has expanded its Flipz snack brand with the introduction of a limited-edition strawberry cheesecake-inspired flavour, Flipz Strawberry Cheesecake Flavour Coated Pretzels.
The new variant is available in a 90g sharing pouch (RSP £2), alongside an 80g PMP (£1.49). It will be in Nisa stores from 23 June, before a wider roll out in July.
The entire Flipz range will be supported by the Flipz Grab a Grand on-pack promotion, which returns for the third year in a row from 25 August for 12 weeks. Consumers have the chance to win £1,000 each week through a buy-scan-enter mechanic with every two entries generating a third for free.
The brand is driving additional visibility for the promotion with POS and in-store displays.
