Several key bodies from across Scotland’s tourism and food industries have joined forces to develop Scotland’s first National Framework to Grow Food Tourism.
Looking to capitalise on the opportunity presented by food tourism, Scotland Food & Drink and the Scottish Tourism Alliance are working together with the Culinary Tourism Alliance to shine the spotlight on Scotland’s range of high-quality and diverse produce.
As part of the newly appointed Food Tourism Strategy Board, the organisations will also look to strengthen the association of Scotland as a place of outstanding food and drink experiences.
Food and drink is one of the themes in the national tourism strategy, Tourism Scotland 2020, which aspires to grow tourism spend by £1bn by 2020 and it is also a key part of the food and drink industry’s new and ambitious strategy, Ambition 2030.
The first stage in developing the new food tourism framework calls for input from those who actively work in the food, drink and tourism sectors. The insights, input and feedback gained will be invaluable to the development of the strategy.
Food, drink and tourism businesses are strongly advised to take part in this survey.
James Withers, Chief Executive of Scotland Food & Drink said: “We’ve set an ambitious target in our new strategy, Ambition 2030, to more than double the size of the food and drink industry to £30 billion by 2030.
“In order to reach this, we need to build on growth opportunities for food and drink businesses and help them capitalise on the growing demand for food and drink experiences. It is our time to shine and I encourage everyone involved in the food, drink and tourism sectors to give their views and help us cement our reputation as a global food and drink destination.”