Dr. Oetker Ristorante has kicked-off a partnership with Channel 4 show First Dates.
The six-month partnership is part of a multimillion-pound campaign for the frozen pizza brand. It runs until March 2019 and includes new TV ads (1 x 40 second and 2 x 20 second), dedicated social media content and an in-pack competition where consumers can win one of five golden hearts for a once-in-a-lifetime trip to Italy to the hotel where First Dates Hotel is filmed. In addition, the brand is giving away over 450 date night kits including Ristorante pizza vouchers, wine, movies and more.
The ads capture the moment a husband surprises his wife Amy with a romantic First Dates-style dinner. The campaign is designed to remind viewers about the importance of making time for romance. And of buying frozen pizza, it is assumed.
Josephine Skinner, Senior Brand Manager at Dr. Oetker, commented: “We are delighted to be working with Channel 4 and First Dates. The Ristorante brand offers an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night!”