Simon Hannah, JW Filshill’s Managing Director, has joined the board of craft beer label Brewgooder along with the wholesaler’s Group Commercial Director Chris Miller.
Brewgooder, which donates 100% of its profits to clean water projects, launched in March 2016 and is the brainchild of Alan Mahon and Josh Littlejohn, the duo behind the Social Bite sandwich shop chain. In five months the company has raised £60,000 via crowdfunding and continues to seek investors to provide clean drinking water to millions of people in developing countries.
The beer is brewed in partnership with Brewdog at their Ellon brewery, at zero margin. All profits are donated to the Brewgooder Foundation.
The Brewgooder Foundation has already formed partnerships with Oxfam, WaterAid and MercyCorps to distribute its funds with the first project being the installation of solar powered water pumps at the Nora Docherty School in a remote village in Dedza, Malawi.
Simon Hannah said: “Both Chris and I are delighted to support Alan and Josh with this extremely exciting venture. This means that when you drink Brewgooder you are providing water and water hygiene education to communities across the world which are vulnerable to waterborne diseases. This project is a great example of collaboration across the industry. From production through to supply chain, working with partners across the sector has laid the foundations for a solid business which will do genuine good.”
The beer is on sale in KeyStore outlets and independent specialists across Scotland retailing at £1.75 for a 330ml can.
The brand is also on track for international distribution with discussions underway with buyers in Hong Kong, Singapore, Dubai and Abu Dhabi, via the Craft Beer Clan of Scotland.