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Fancy a 50-year-old?

Whyte & Mackay 50 year old whisky

As part of its 175th birthday celebrations, Whyte & Mackay has launched a campaign that will gives consumers the chance to win a rare bottle of 50-year-old blended Scotch estimated to be worth £5,000. 

There are 1,500 of the 50cl ‘money can’t buy’ bottles up for grabs through a promotion advertised on 70cl and 1-ltr bottles of Whyte and Mackay. Promotional bottle labels include a unique code which, when uploaded online, let consumers enter a monthly draw.

The activity is supported by a tongue-in-cheek, national media campaign, with ads reading ‘You look like you would fancy a 50-year-old’ across print, online and out-of-home.

Promotional bottles are available now; consumers can enter online until 31 December 2019.

Ruairi Perry, Whyte & Mackay’s Head of Blended Whisky Brands, said: “It’s extremely rare to find a 50-year-old blended whisky of this calibre – usually you have to go to a specialist or an auction to get your hands on one. But these bottles are not available for purchase – they’re only available to Whyte & Mackay consumers who enter our online draw.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.