Fairy has joined forces with Make-a-Wish UK as well as The Saturday’s singer Rochelle Humes in support of the charity’s annual fundraising event Bake-A-Wish, with a giant bake sale taking place at the Westfield shopping centre, London this weekend.
Based on a recent survey by Fairy revealing that 64% of British consumers shun the traditional Christmas cake for more unusual alternatives, the fundraising campaign called for passionate bakers from across the country to submit recipes for their favourite festive cake. The entries were whittled down to five finalists who are now in the running to have their cake recipe recreated to feed 12,000 people at Westfield from the 20th November – 22nd November.
Judging was based on taste and festivity, with Humes heading up the panel. The winning cake will go on show in Westfield, and hungry punters will be asked to make a £1 donation for a piece.
Fairy will be matching every plate washed over the weekend with a £10 donation and is hoping to serve 12,000 slices, washing up all the plates with just one 780ml bottle of Fairy liquid. The funds raised go towards Make-a-Wish, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions.
Humes said: “I’m so glad that I get to be involved in such a great charity initiative. Make-A-Wish UK do fantastic work and, remember, for a slice of the delicious winning cake all we ask is that £1 is donated.”
This is the 12th year running that the P&G brand has supported the charity. Brand Manager for Fairy UK, Emily Williams commented: “The aim of the event in Westfield is to not only raise funds for Make-A-Wish UK but demonstrate the power of the bake sale and encourage people up and down the country to host their own Bake-A-Wish event.”