Estrella Damm launches on-pack competition

Estrella Damm four pack

World lager Estrella Damm is offering drinkers the chance to win one of 10 trips for two to Barcelona with its latest promotion.

Promotional Estrella four-packs are available to the off-trade this month, which contain a unique code that allows consumers to enter an online prize draw.

While in Barcelona, home to Estrella Damm, winners will dine at the Tickets restaurant. The Michelin-starred tapas restaurant is owned by chefs Albert Adrià and his brother Ferran, who is also the Estrella Damm global brand ambassador.

Genna Burchell, Marketing Manager for Estrella Damm at Charles Wells explained: “Estrella Damm celebrates those great experiences shared with friends and so the brand has strong links with gastronomy. The crisp, refreshing premium lager is widely acknowledged as a great accompaniment to food in pubs and restaurants, and this is something which is also translating into the take home market.

“The new on-pack promotion will not only reward winners with a great experience, but also continue to encourage drinkers to add Estrella Damm to the table as a great complement to a meal with friends”.

The promotion will run until the end of June.

 

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