Estrella Damm is rolling out its biggest UK campaign of the year, aiming to transport drinkers to Barcelona.
The activity will run for five weeks across TV, video on demand, cinema, outdoor and social media channels, coinciding with the start of summer.
The campaign centres on a film featuring Catalan actor Albert Salazar, who escapes the rain by heading into a pub with friends. After his first sip of Estrella Damm, vivid memories of life in Barcelona unfold, from days by the sea and time on the beach to long summer evenings spent outdoors with friends enjoying the beer. The ad is designed to show how a single sip can reconnect drinkers with cherished holiday memories and the Mediterranean way of life.
Soundtracked by ‘Another Sunny Day’ by Belle & Sebastian, the film reinforces Estrella Damm’s association with Barcelona and positions the lager as a taste of summer, even in less predictable UK weather.
