Coca-Cola European Partners (CCEP) is expanding its Monster Energy portfolio with the launch of a new ready-to-drink (RTD) coffee drink range, designed to appeal to both coffee drinkers and energy drink lovers alike.
Rolling out nationwide in March, Espresso Monster is a blend of real brewed coffee and Monster energy. Available in a premium textured ink 250ml can (RSP £1.99, outers of 12), the two variants are Espresso & Milk and Vanilla Espresso.
The launch will be supported by POS material and off-fixture displays.
The product launches into the RTD coffee sector, which is set to more than double over the next 10 years.
Simon Harrison, Vice President of Commercial Development at CCEP, said Espresso Monster had already proven extremely popular following a retail trial at the end of 2018.
“The product is unique as it is the only cold coffee drink on the market with caffeine content that can rival a hot coffee,” he added.
For more information, retailers should call 0808 1 000 000 or email firstname.lastname@example.org.