Coca-Cola European Partners (CCEP) has expanded its Espresso Monster range with the launch of a Salted Caramel flavour, designed to appeal to coffee drinkers and energy drink lovers alike.
Rolling out at the end of November, the new variant is a combination of real brewed coffee and the Monster energy blend. Available in cases of 12 premium ‘touch ink’ black 250ml cans (RSP £1.99), the new flavour follows on from the launch of the Espresso Monster range in March, which is now worth £5.5m.
It joins existing variants Espresso & Milk and Vanilla Espresso.
The launch will be supported by POS material and off-fixture display.
The full Espresso Monster range will also be available in a £1.99 price-marked pack option to the independent channel from the New Year.
Simon Harrison, Vice President, Commercial Development at CCEP GB, said: “The Salted Carmel flavour profile is already popular with consumers in coffee shops and across other food and drink categories. We’re therefore confident that the new great tasting variant will help to fuel further growth of the Espresso Monster range, delighting Monster’s core fan base whilst also recruiting new drinkers.”
For more information, retailers should call 0808 1 000 000 or email email@example.com.