Erdinger Weissbier has launched a new off-trade promotion across the UK, offering consumers the chance to win outdoor-themed prize packages.
Designed to bring the atmosphere of Bavarian beer gardens to the UK, the campaign includes 10 summer prize bundles created in partnership with barbecue brand Weber. Each bundle features a Weber Genesis E-335w BBQ, grill cover, outdoor bean bags, an Erdinger cooling bag, four pint glasses and 24 bottles of Erdinger Weissbier.
The promotion also taps into seasonal sporting interest, with up to 200 limited-edition Erdinger footballs available. A weekly draw will award up to 25 footballs to entrants.
Running until 28 June 2026 or while stocks last, the campaign spans 400,000 promotional 500ml bottles carrying neck collars with a unique code. Consumers can enter by scanning a QR code and submitting the code online.
