Energizer has debuted the latest addition to its portfolio, Energizer Max Plus alkaline batteries, in a new TV ad.
The fun advert sees the new-look Mr. Energizer take a starring role, demonstrating the range’s longevity. The ad, part of an integrated campaign, is expected to reach nearly eight and a half million people.
“Energizer Max Plus underscores our commitment to innovation and providing consumers with long-lasting, reliable power and this TV advert further highlights our ambition for this new range,” said Lori Shambro, Vice President, Global Marketing at Energizer Holdings.
Energizer Max Plus is a replacement for the brand’s current performance alkaline product, EcoAdvanced, and is available in all primary battery formats with RSPs starting a £5 for a four-pack.