Embassy improves packaging

Embassy Signature Gold

Imperial Tobacco has upgraded the packaging on some of its Embassy Signature variants with several new features including a resealable foil tab, ensuring the last cigarette in the pack is just as fresh as the first.

Launching from July, the new fresh protect packaging will feature on Embassy Signature Gold and New Crush variants, which are both available with RSPs of £9.50 per pack of 20s and £47.50 per pack of 100s.

Chris Street, Market Manager UK at Imperial Tobacco, commented: “Our new fresh protect Embassy Signature packs protection that can withstand the hustle and bustle of everyday life. Thanks to the new features, including a handy resealable tab and stronger box, the contents will remain just as fresh as the day the pack was first opened.”