Benchmark Drinks has extended its range of celebrity wine brands with the launch of Elton John Zero, a 0% sparkling wine for shoppers seeking an alcohol-free alternative for special occasions.
The debut Blanc de Blancs uses Chardonnay grapes from northern Italy and is vegan-friendly, with 19 calories per glass.
It has an RSP of £10 per 75cl bottle, with an initial listing in Sainsbury’s.
Unlike many no-alcohol wines, Elton John Zero is not dealcoholised. Instead, it is produced as a 0% wine from the outset via a controlled fermentation process that uses selected bacteria rather than yeast, so no alcohol is generated at any stage. To build structure and mouthfeel, the recipe includes green tea extract for a light tannin effect, before being carbonated for a fine, persistent sparkle.
The brand says the result is a brighter, fuller profile than typical dealcoholised fizz. Tasting notes reference apple, citrus blossom and honeysuckle, with a mineral finish.
Packaging uses Elton John’s E Star icon on a deep-blue label that nods to the flamboyant piano maestro’s Diamonds – The Ultimate Greatest Hits album cover.
For retailers, the £10 RSP sets up a premium trade-up in the 0% sparkling fixture, while the ‘not dealcoholised’ story provides a clear point of difference for shopper navigation and staff recommendation.
The distributor, Benchmark Drinks, also produces wine ranges for Gary Barlow, Kylie Minogue, Graham Norton, Sarah Jessica Parker and Gordon Ramsay.
