Scottish Rugby has announced a four-year partnership with Eden Mill, Scotland’s first single site distillery and brewery, which will see the drinks specialist become the governing body’s first-ever Official Gin Partner.
In addition to becoming the Official Gin Sponsor of Scottish Rugby, Eden Mill will also become the Official Gin of Glasgow Warriors and Edinburgh Rugby, appearing and supporting the clubs throughout the season with on-site bars at games.
The Scottish craft gin brand will be on site at all matches in Murrayfield with a pop-up gin bar and Airstream trailer, offering a range of beverages for supporters, including their popular Love Gin, Oak Gin, Hop Gin and specialty gin cocktails.
Eden Mill Founder and Co-Owner, Paul Miller, said: “This is a proud moment for Eden Mill and a great opportunity, which we are incredibly excited about. We look forward to being part of the growing success and popularity of the game at professional club and international level over the years to come.”
The partnership will also include exclusive offers for fans, content and brand presence during matches, as well as interaction on the club’s digital and social media platforms.