Costcutter Supermarkets Group has reported seeing Easter pre-sales to its retailers increase 37% compared to 2018.
It said impulse, gifting and giant eggs were behind the rise in advance orders.
With Easter falling 20 days later than last year, CSG’s Category Manager for Confectionery & Seasonal Robbie Moore said it would be expected that retailers would put off planning.
“However, with Easter becoming such a crucial trading period, we’ve rolled out our category advice guide earlier than ever,” he said.
“That combined with our new retail offer, made possible by the Co-op supply deal, has ensured our retailers have all the right tools to deliver an amazing Easter 2019 for their shoppers.”