This Easter, almost three-quarters (72%) of consumers are likely to turn to their local c-store to pick up shopping items they have forgotten or run out of.
That’s according to a new survey of 2,000 people commissioned by Bestway Wholesale.
Bestway also found that 57% said they would rely on their local shop to top up their liquid (soft drinks and alcohol) refreshments for a family gathering over the holiday period.
With over half of the responders (52%) saying they would shop in their local convenience store at least once a week, Bestway Wholesale said that its data shows that staple groceries are the most popular items for consumers to purchase, with 60% of responders indicating they are most likely to buy daily commodities such as bread, milk, butter and eggs, followed by 45% buying confectionery and 31%, soft drinks.
Paul Adams, Head of Sales & Development for best-one, said: “The advice we give our retailers is to make sure that over the Easter period, you are well stocked up on daily essentials as well as the soft drinks and alcohol categories, as Easter is a traditional family occasion where items may have been forgotten, or cupboards are just running low. This data we have obtained has reinforced that Easter is a peak time for convenience, providing a great opportunity for retailers.”
“We supply a vast array of products within our ranges including traditional Easter favourites such as Easter eggs and hot cross buns and traditional roast dinner essentials such as Yorkshire Puddings, roast potatoes and accompaniments such as mint sauce, horseradish sauce, gravy and of course, chilled and frozen desserts as well as the all-important day-to-day essentials such as tea, coffee, bread and cereals that are store-cupboard staples in any home.”