E-Lites returns to the small screen from 26th December supporting its E-Lites Curv range, which launched earlier in the year. The campaign also includes press ads in national daily newspapers such as The Mirror, The Sun and Daily Star.
Jeremy Blackburn, Head of Communications at JTI, the company behind E-Lites, commented: “The E-Lites Curv TV ad achieved significant cut through amongst the relevant target audience when it first aired back in August, and we expect it to have a big impact this time around.
“Retailers looking to make the most from e-cigarettes should take the time now to get their range right and stock up on E-Lites to become a destination shop for vapers.”
In the last two years the e-cigarette market has increased by 63%, with two million existing adult smokers now vaping. E-Lites is the fastest growing e-cigarette brand in the UK, and E-Lites Curv is the fastest growing rechargeable starter kit on the market.
