While UTC would never admit to making purchases while under the influence of alcohol, he was interested to discover that a lot of people do indulge in drunk shopping.
A press release from price comparison site Finder UK quoted research into the allegedly very British tendency to shop while on the bevvy. Apparently, Brits have spent an estimated £4.46bn on spontaneous drunk purchases.
(A stickler for research methodology, the auld yin did raise a sceptical steel woolly eyebrow when he learned that this finding was based on a study of just 2,000 Brits, but whatever.)
It turns out that almost half of the British adult population who regularly drink alcohol admit to making a purchase while under the influence – so that’s over 15 million Brits that have made drunk purchases. On average, these people allegedly spent £291.07 each, which admittedly seems remarkably high. What where they buying drunk? Diamonds? Second-hand Ford Fiestas? Thai brides?
The survey also found that men appear to be blowing more on average than women – £364.72 v £213.41 – and those born after the year 2000 seem to be the most spendthrift generation with almost 60% admitting to drink buying.