Dr. Oetker Ristorante has launched its first vegan pizza in the UK, Ristorante Pizza Margherita Pomodori, following consumer demand for more inspiring plant-based frozen options.
The pizza features Ristorante’s signature thin, crispy base and tomato sauce, topped with a melted grated pizza topping, sun-dried and cherry tomatoes, along with a basil ‘pesto-style’ garnish.
Josephine Skinner, Senior Brand Manager at Dr. Oetker, commented: “To achieve the same fantastic quality and taste that we hold ourselves to across our product portfolio, our development team worked extremely hard to perfect a grated pizza topping that’s delicious and satisfyingly melting, providing the perfect balance with our signature thin and crispy base. After testing with a panel of Vegans and Flexitarians, they found that the final formula ensures Vegan Margherita Pomodori provides a great vegan pizza delivery.”
The vegan frozen pizza market has grown by 49% since 2020, with 42% more vegan frozen pizzas bought in grocery this year than the year before.
For more information, please visit pizzaristorante.co.uk.
Ristorante Pizza Margherita Pomodori, certified by the Vegan Society, is available now with an RSP of £3.69.
