Dr Oetker redesigns pizza packs

Dr Oetker frozen pizzas

Dr. Oetker Ristorante has revealed new-look packaging across its range of pizzas.

New product photography has been incorporated to showcase the ingredients of each of the pizza varieties and a soft focus background gives the product more prominence.

The logo has been refreshed, while the removal of the fork from the product shot is intended to represent a more authentic, traditional Italian pizzeria setting, which the brand says consumers can replicate at home.

Louise Beaumont, Senior Brand Manager at Dr. Oetker Ristorante, said: “When we set out to update the packaging we were adamant that we didn’t want a radical revamp. Our loyal customers are very familiar with the look and feel of the design, which is easily identified within the freezer. So it was really important that we only made a few small, subtle changes.”