Cadbury has brought one of its best-selling singles brands to the chocolate bags category, with the launch of Cadbury Dinky Deckers.
Available now, Dinky Deckers features bitesize portions of the singles brand Cadbury Double Decker, and taps into the ‘little and often’ consumer trend.
The brand is the third best-selling Mondelēz single, and it follows the likes of Boost, Wispa and Twirl, which have been extended into the bitesize category in recent years.
The chocolate bag category is growing ahead of other chocolate segments, and the launch of Dinky Deckers aims to attract more incremental customers to the category and is supported by a marketing campaign that includes in-store and experiential activity.
Melissa Stuart, Brand Manager for Cadbury Bitesize, said: “We’ve seen great success within the Cadbury bitesize range, including new addition Mixed Buttons which has already delivered £1.3m in RSV since its launch in February this year, as well as Boost Bites, Bitsa Wispa and Cadbury Twirl bites in previous years. We hope this latest launch will allow retailers to further capitalise on chocolate bag sales.”
Cadbury Dinky Deckers is available in 120g bags priced at £1.99 (rrp).
