Doritos is running a retailer competition offering a VIP motorsport experience, including a hot lap with the Mercedes-AMG Petronas F1 Team and tickets to the 2026 British Grand Prix.
The promotion taps into growing interest in motorsport and the opportunity for retailers to drive savoury snacks sales around major summer sporting events. PepsiCo is encouraging retailers to stock participating price-marked Doritos lines to boost visibility and impulse purchases during race weekends.
Running from 1 June to 12 June, independent retailers can enter the prize draw by purchasing three cases of participating Doritos products and uploading their receipt to the Shopt app.
Products include Doritos Chilli Heatwave 70g PMP £1.35, Doritos Cool Original 70g PMP £1.35, Doritos Tangy Cheese 70g PMP £1.35, Doritos 3D Crunch Sizzling Steak 70g PMP £1.35, Doritos 3D Crunch Nacho Cheese 70g PMP £1.35 and Doritos Extra Flamin’ Hot 70g PMP £1.35.
