Play the Doritos way

Make Your Play

Doritos is back on TV with ‘Make Your Play,’ a 12-week campaign that encourages shoppers to approach life in a more playful, self-expressive way.

It centres on a reimagined perspective on the triangular shape of the Doritos chip, turning it into a play symbol that can inspire people to express themselves in a creative, fun way.

Clafoutie Sintive, Marketing Director Snacks at PepsiCo, explained: “Young adults aged 18 to 30 are torn between who they should be and who they want to be. We’re taking our approach to self-expression to the next level with our latest Doritos campaign, supporting people to become who they want to be. We know that by changing your perspective on how you see the world, you can achieve anything you put your mind to, no matter what the conventional norms are. Before we only saw our signature triangle tortilla chip, we now also see a play button that can encourage consumers to approach life in a creative playful way.”