Coca-Cola Europacific Partners is launching Diet Coke Cherry to help retailers tap rising demand for cherry‑flavoured variants.
The move follows the successful return of Diet Cherry Coke earlier this year as a limited edition, which delivered £250,000 in value sales in three weeks.
Available from early January, Diet Coke Cherry comes in 330ml cans, 500ml PET bottles and multipacks.
Launch support includes paid social activity, in‑store sampling, digital and out-of-home advertising. Convenience retailers can request Diet Coke Cherry POS and download digital assets via MyCCEP.com to bring the launch to life in‑store.
Cherry variants have delivered £270m in value sales over the past year, and Diet Coke continues to perform well, now worth more than £500m in retail.
