Diageo has launched an on-pack promotion across some of its ready-to-drink range, giving shoppers the chance to win prizes every day.
Prizes include a trip to Ibiza for two, branded merch and taxi vouchers.
Live now, the promotion runs until the end of August across Gordon’s Gin & Tonic, Gordon’s Gin & Diet Tonic, Gordon’s Pink Gin & Tonic, Smirnoff Vodka & Cola and Smirnoff Raspberry Crush.
It is supported by in-store POS materials, which convenience retailers can access through the Diageo One portal.
To enter, consumers must buy a can and scan the on-pack QR code.
