Delice de France bakes up three new convenience ranges

Jenny Bayliss

Bakery specialist Delice de France has unveiled plans for three new retail concepts exclusively for the convenience channel, with the intention of cashing-in on emerging trends in the UK’s food and drink to go market.

Launching from spring 2020, the new ranges are:

  • Delice To Go – a dedicated food-to-go solution for consumers on the move, with a focus on healthier options including vegan, vegetarian and gluten-free products. It will offer a mid-market price point for consumers, with strong retailer margins. It can be paired with a premium coffee offering to maximise returns.
  • Petit Delice – an in-store bakery solution comprising classic bakery items focusing on speciality breads, viennoiserie and sweet bakery treats. It too can be paired with coffee.
  • Delice Direct – a frozen bakery solution for retailers without ovens that offers a range of premium bake-at-home products including speciality breads, viennoiserie, pastries and cookies.

The launch will be supported with tailored point-of-sale material and field-based sales support.

Jenny Bayliss (pictured), Sales Operations Director at Delice de France, commented: “As convenience retailers are looking for new profit drivers in an increasingly competitive trading environment, and on the move consumers are actively seeking new and innovative food solutions, we’re confident that our new retail concepts will provide retailers with the product range and quality they need to strengthen their food-to-go offer.”

For more information on the new Delice de France offer call 0844 499 3311.