Del Monte has announced a major global on-pack collaboration with Disney and Pixar’s Toy Story 5, rolling out across the UK and multiple international markets from May to September 2026.
Timed to coincide with the film’s release on 19 June 2026, the campaign will feature characters including Woody, Buzz Lightyear and Jessie on-pack across millions of Del Monte products worldwide. The promotion spans fresh, prepared and fresh cut ranges and is designed to drive shopper engagement during the peak summer period.
In the UK, the on-pack activity will run across a wide selection of SKUs, including Peach Slices and Fruit Cocktail in juice, juice drinks such as Pineapple and Mango & Papaya, bananas, select pineapple lines, and fresh cut products including fruit platters and ready-to-eat watermelon and pineapple packs.
At the centre of the campaign is a global consumer competition, with one grand prize available across all participating countries, alongside additional co-branded Del Monte and Disney prizes available to win via social media.
Shoppers who purchase participating products will have the chance to win an ‘Ultimate Action-Packed Family Adventure to San Francisco’, inspired by Toy Story 5. The prize includes a five-night stay with a programme of themed experiences, including visits to landmarks such as the Golden Gate Bridge, a toy-style car journey, science and space centre visits, toy-making activities and a city-wide scavenger hunt.
The competition will run from 1 May to 30 September 2026.
