Dead Man’s Fingers has released three limited-edition design bottles for its Spiced Rum.
The bottles include three different designs, including flaming red and green skulls, and are in a 1.75 litre size to tap into the trend for larger pack formats.
They are available to order now and have an RSP of £50.
The new skull artwork will be adorning the Dead Man’s Fingers RV, which will be touring the UK from August, providing free slushy samples made with a range of Dead Man’s Fingers rums in a £250,000 campaign to raise awareness of the brand.
James Stocker, Marketing Director at Halewood Artisanal Spirits, said: “We know that our fans love the personality and iconic skull imagery of Dead Man’s Fingers Rum. This summer we’re excited to bring a new take on this with our new, limited edition flaming skull bottles, which capture the unconventional nature of the brand.
“Our new UK tour is also a really exciting way of continuing to drive awareness for the brand on a massive scale. Plus, with slushies being a big trend over the past year or so, it provides us with a great opportunity to tap into this whilst also showcasing the versatility of our rum range”.
