United Wholesale (Scotland) (UWS) has embarked on the digitalisation of its Day-Today stores, installing promotional and interactive Spin To Win screens.
Last month saw over 15 stores fitted out with at least four digital screens each. One of the screens is a gaming touchscreen offering customers the chance to win products, which will change either weekly or based on promotional cycles.
Customers can Spin To Win a product every 24 hours and the wholesaler can control how many times a customer wins within a set time period. When a customer wins, the screen prints out a voucher for the retailer to scan alongside the prize product. UWS will then credit the retailer for the product they have given away.
The screens, which are installed at zero cost to the retailer, will be wholly controlled by UWS and will run the Day-Today group’s promotions, in addition to paid-for supplier partnerships. UWS can then offer suppliers the option of feedback on customers’ reactions to a particular advert. Retailers must be operating to a high standard and sign a five-year agreement in order to house the screens. UWS hopes to complete installations in 88 eligible stores over the next four months.
“We are leading the way in digital,” Symbol Director Mike Leonard told SLR.
Central control of in store mechanics will help drive uniformity and compliance across the group and our stores
Day-Today retailer, Khalid Iqbal, is looking forward to going digital. “Nobody else has screens like this,” he says. “It’s something special for Day-Today retailers.
“In-store theatre creates a different experience. When the customer enters your shop, if things are blinking all over they will be directed to them. If the promotions are on the screens, they will probably buy them, so I think it will make a difference.”
