Dairylea Dunkers has added a new Sweet Chilli Baked Bites variant to its range of children’s snacking kits.
Unsurprisingly, it features creamy Dairylea cheese with a handful of sweet chilli flavour bites for dunking purposes.
Available now, a 180g 4-pack has an RSP of £2.71.
The launch is supported as part of a £1.3m total brand marketing investment which includes digital and in-store activity.
Rebecca Prout, Brand Manager for Dairylea, commented: “We are sure that combining the third-favourite flavour in the crisp category, Sweet Chilli, with Dairylea’s calcium-filled cheese will entice parents and children alike to engage in the snacking kits segment, which is the fastest-growing segment in Processed Cheese.”