Cadbury Curly Wurly, the third-largest brand within the Mondelez portfolio, and Cadbury Picnic have joined the medium-sized bagged confectionery market with the launch of Curly Wurly Squirlies and Cadbury Picnic Bites.
Both singles follow the likes of Cadbury Fudge which was extended into the medium bitesize category this February, and Cadbury Dairy Milk Mixed Buttons, which is already worth £7.6m since its launch last year. The two new launches aim to drive incremental sales for the family sharing occasion, particularly amongst young families.
Melissa Stuart, Brand Manager for Cadbury Bitesize, said: “Mondelez International is consistently driving category growth through innovation, and we hope by introducing more well-loved brands into the category, retailers will be able to drive sales further.”
Both Cadbury Curly Wurly Squirlies and Cadbury Picnic Bites are available now in 110g bags (RSP £1.99) in outers of 10.
