Belvita Breakfast has launched its Belvita Crunchy hazelnuts product to the convenience channel this month, in a single portion format.
Available in 50g packs, Belvita Crunchy Hazelnut singles are thick and packed with pieces of hazelnut, offering a different texture to the rest of the range. The product is also proven to slowly release carbohydrates over four hours as part of a balanced breakfast.
Belvita Crunchy Hazelnut has had proven success in multipack format since its launch in April 2014. The Crunchy platform is already worth £5m value sales, with hazelnut as the best performing flavour. The product will be part of the Belvita impulse range alongside Honey & Nuts and Duo crunch Strawberry live yogurt, which currently hold the top two spots in impulse breakfast biscuits.
Rick Lawrence, Category Lead for Biscuits at Mondelēz International, said: “Belvita Breakfast has become a £65m brand in just five years, with a growth rate of 18%. Our investment in innovation has continued to ensure that we drive growth within this new category. We believe that this launch will perfectly complement the current Belvita singles portfolio. It’s just another step in revolutionising the breakfast occasion in the UK!”
Belvita Breakfast Crunchy Hazelnut singles (rrp 60p) is available now in outers of 20.