Costcutter unveils retailer support toolkit

Costcutter storefront

Costcutter has launched a new support package to help retailers drive sales and grow their businesses.

Created following a successful pilot programme last year, the ‘Your Sell More Toolkit’ gives retailers an easy-to-access selection of new tools and ideas they can adopt, each designed to increase footfall, enhance customer satisfaction and boost sales.

Officially unveiled at the recent Pro-Retail event, the toolkit focuses on four key activities to drive sales in-store:

  • More from your range
  • More from your store
  • More from your customers
  • More from your team

Retailers have access to new online training packages to help them educate their staff on key topics including health and safety, food hygiene and age restricted sales. Other initiatives include new category advice packs for 36 core product categories, ‘Made Easy’ guides for key trading periods including summer and Euro 2016 and new entertainment packages to help retailers engage with their customers.

Daniel Quest, Retail Director for Costcutter Supermarkets Group, said: “The toolkit launches with some brand new initiatives to help retailers drive footfall and increase sales, including category guides, online training and social media support.

“It also simplifies and streamlines some of our most popular and most successful existing support packages, to give our retailers much easier access to the tools that best suit their store and needs. We’ve designed every element of the toolkit to be quick to read, quick to implement and quick to benefit from. The toolkit will provide a continuous stream of support activity throughout the year with every initiative designed to make a positive difference.”

The Your Sell More Toolkit is accessed via the Group’s dedicated ActivHUB retailer portal and the programme will continue to grow with new initiatives launching throughout the year.