Costcutter targets time-poor shoppers with ‘Tasty in no Time’ campaign

Tasty in No Time poster
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Costcutter Supermarkets Group has launched a new integrated campaign for its Independent own brand.

The ‘Tasty in no Time’ campaign has been designed to increase in-store awareness for the award-winning own brand, and promotes quick and easy ‘food for tonight’ recipe ideas to shoppers. It is supported by a full suite of in-store POS, including header boards, shelf stripping, fins, roundels and for the first time, tear-off recipe cards. In-store radio advertising is also being used to capture shopper’s attention, along with national press advertising, consumer leaflets and social media to directly engage shoppers.

The campaign is being promoted to Costcutter Supermarkets Group’s retailers via its ActivHUB retailer portal and through ActivMOBILE push notifications to ensure retailers are stocking the right products at the right times.

Jodene Rogers, Head of Marketing for Independent, said: “Today’s shoppers are extremely time-poor and are always looking for high quality meal solutions. The Tasty in no Time campaign will enable our retailers to showcase the quality products within the Independent range and provide shoppers with some great suggestions for fantastic fuss-free meals in minutes.

“Tasty in no Time will run through 2017 with themed activity to support key calendar dates and the wider campaign is heavily supported through POS, national press, online and across social media.”