Costcutter rolls out digital screens

Costcutter Supermarkets Group has announced plans to roll out Digital Window Display units across all four of its fascias. Following a successful trial at the Costcutter store in Driffield, Yorkshire, the digital Point of Sale display units are now available to kwiksave, Costcutter and myCostcutter retailers. The screens will also be available to Rhythm & Booze retailers when the franchise package launches later this year.
The four 42” LED transflective display screens are mounted inside the window and provide a state-of-the-art solution for managing and displaying point of sales material in the store window.
The company says that screens work both independently to allow four key POS messages simultaneously and or as a synchronised group to broadcast video quality animated images and messages, the content has been developed to ensure promoted items on the digital displays match the buying patterns of customers at that specific location. Frequency of content is linked to the store’s EPoS system to increase or decrease the promotion of specific products in-line with sales data.
Ian Bishop, Marketing Director for Costcutter Supermarkets Group said: “These screens present retailers with the opportunity to draw attention to their stores via captivating and compelling animated graphics. The ability to adapt the content in-line with sales data provides a unique opportunity for driving increased sales and profit. The test store in Driffield has reported a general uplift in sales since the screens were installed.”

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