Coronavirus: Costcutter pops up to help isolated community

Costcutter's pop-up shop

As convenience retail plays an ever-increasing role in supporting local communities during the Covid-19 pandemic, Costcutter has opened a new pop-up shop in the village of Fangfoss, North Yorkshire, to ensure residents have easy access to everyday essentials.

Previously located in nearby Dunnington – while that village’s existing Costcutter store underwent an extensive refurbishment – the pop-up shop has been relocated to a pub car park in Fangfoss to deliver a convenience provision for the community.

Essential shopping during the current crisis had been difficult for Fangoss residents due to the distance between their homes and the nearest supermarket, particularly for those individuals reliant on public transport and being advised to avoid travelling wherever possible.

Costcutter worked with portable retail specialist Rapid Retail to deploy the 8.5m x 2.9m pop up, which is fully branded and fitted out in line with the group’s static stores. It offers a core range of essential products, including store cupboard staples; fresh and frozen goods; and beers, wines and spirits.

In line with government guidelines, social distancing measures are in place and the store operates a one-shopper-in, one-shopper-out system. The pop-up store also offers home delivery on orders for elderly and vulnerable customers.

Mike Hollis, Retail Director at Costcutter, said: “The Fangfoss pop-up will provide a vital shopping service for the local community and our team are working hard to ensure that elderly and vulnerable customers are able to benefit from the store, with home deliveries where possible and allocated timeslots through the week.”

Nick Daffern, MD of Rapid Retail, added: “We’re delighted to have worked with Costcutter on this project. Aiding individuals and communities affected by the ongoing pandemic is crucial and for retailers pop up shops offer an effective solution. They can be quickly deployed and used in locations such as car parks or concourses, getting the essentials to those who need them most, while retaining the customer experience provided by static stores.”