Costcutter Supermarkets Group has unveiled an all new consumer-facing website for its kwiksave brand. As part of the group’s continued investment in digital channels across all of its brands, kwiksave.com is the first of a series of new brand specific websites that will be launching over the next two months.
The new site has been designed to engage with customers by showcasing the brand’s offers, promotions and competitions. A comprehensive recipe section includes a variety of options from quick snacks to family feasts and delicious desserts. The new website also introduces ‘kwiksaving tips’ with nifty money saving suggestions. A store locator sits at the heart of the website allowing customers to pinpoint their local store, giving increased visibility to retailers.
An integrated search engine optimisation programme will also be implemented to create maximum awareness and drive increased traffic to the website.
Ian Bishop, Marketing Director for Costcutter Supermarkets Group, said: “We have committed to investing in digital channels and the kwiksave.com website is the first of four new brand specific websites that will be launched over the next couple of months. kwiksave, Costcutter, myCostcutter and Rhythm & Booze each have their own identity and appeal to different target audiences, therefore it is crucial that they each have their own dedicated presence online through which they can interact and engage with their target audiences, and ultimately drive customers in store.
“The website launch also sees the implementation of an integrated digital campaign that will leverage key social media channels including Facebook, Twitter and Pinterest to further interact with customers and maximise brand awareness.”