Costcutter lands on TV

Costcutter’s new television advertising campaign has hit screens and introduces the new Local Pride family for the first time.

Shot on location at the Costcutter store in Guiseley, West Yorkshire – the first new store showcasing the future of convenience retailing – the adverts remain focused on promoting the fantastic range of offers available in store with a mix of ‘live’ and animated sequences and a little help from the charming Local Pride characters who interact with the products.

Reinforcing Costcutter’s focus on value, the adverts will again be aired in 30 second and 10 second formats with the company hoping that they will create significant awareness of the offers available and the Costcutter brand.

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