Costcutter kicks off a summer of sport

Costcutter Euro display

Following its Love Local Deals campaign at the start of the year, Costcutter has launched its latest in-store promotional marketing activity which supports a summer of deals across its stores.

The Love Summer Deals campaign, which runs until 14th September, features promotions on a wide variety of convenience products covering everything from everyday essentials to summer drinks and barbeque deals. The footfall-driving campaign is supported by a full POS suite for retailers and through consumer leaflets and advertising campaigns – including a dedicated Euro’s-themed TV advert to drive customers in-store.

A dedicated Euro’s section has also been created on the ActivHUB retailer portal to help retailers make the most of the football tournament with downloadable game cards, wall planners, in-store games to engage customers and hints and tips to drive sales. A series of retailer and consumer incentives is also being run with prizes including a holiday in France, shopping vouchers and football kits.

Jenny Wilson, Marketing Director, Costcutter Supermarkets Group, commented: “Summer is a key trading period and with major sporting events including the Rio Olympics, the Euro’s and Wimbledon we want to help our retailers drive increased sales opportunities through the right products, deals and high level support to drive customer awareness and footfall.”

The POS material available includes header boards, side fins, hanging signs, shelf wobblers, 90 degree shelf barkers and complete gondola end bays. Retailers can also order additional items including bollard wraps, branded polo shirts, floor graphics, name badges and outdoor banners via the free ActivMOBILE app.