Costcutter has tapped into the booming craft pint trend and has introduced 30 craft beers and ciders to its offering for independent retailers.
The range includes beers and ciders from around the globe as well as locally-sourced small batch brews which are available to retailers through Costcutter’s central supply chain as well as direct to store. Grapefruit, liquorice and tropical fruits are some of the flavours available in 330ml cans and 500ml bottles. Brands range from Wolf Warning lager and Elk Warning cider to Stan’s Barrel Roller cider and Belhaven Grapefruit, Thistle or Mango lagers. Prices vary from £1.99 to £2.79.
To create space for the new category, Costcutter recommends retailers reduce the duplications of existing standard beer and cider offers.
Rachael Grist, Costcutter Supermarkets Group Ales, Stouts, Lager & Cider Category Manager, said: “To tap into this ever-growing trend we have worked hard to create a range that appeals to our discerning shoppers who are demanding better quality, flavour, choice and small batch produced beers and ciders.
“The market has seen a decline in less premium brand sales and we’ve recognised a demand for flavoured, heritage and craft drinks. The category already represents nearly 10% of all BWS sales and in the last four weeks alone craft beers and ciders have seen a double-digit growth, so it’s certainly the right time to capitalise on this trend.
“Where we can we’re creating an offering that is tailored to our geographic mix of retailers. For our Scottish retailers the range includes McEwans and Old Jock.”