Coca-Cola Europacific Partners (CCEP) has relaunched its Costa Coffee RTD range, with a new pack design rolling out across 250ml sleek cans, 330ml rPET bottles, and multipacks.
The new look features updated Costa branding, flavour callouts, and an aesthetic designed to attract younger coffee drinkers who are influenced by visual cues on packs.
The Costa Coffee RTD portfolio offers variants to cater to various consumer needs, including a vitamin-enhanced Double Shot+, Lattes, and Frappés. The Latte variants now feature an updated coffee recipe, made using Costa Coffee’s Signature Blend. Additions to the line-up include a Creamy Tiramisu Frappé, inspired by the classic dessert, and a Double Shot+ Caramel.
The relaunch takes place as the RTD coffee segment is forecast as the highest growth category in soft drinks, valued at over £323m.
CCEP is supporting the rebrand with a nationwide summer activation targeting young adults, including a partnership with Boardmasters Festival this August.
Running until 27 July, the promotion aims to drive trial of the updated Costa Coffee range. To enter, shoppers purchase any Costa RTD product and scan the QR code on-pack for entry. Weekly prizes include cash and Boardmasters tickets, with half of the tickets being VIP glamping packages that include £500 spending money.
Convenience retailers can access a suite of point-of-sale materials, tied to the on-pack promotion, designed to drive conversion in-store. Available via MyCCEP.com, kits include latte-themed shelf trays, aisle fins, and floor stickers.
