AB InBev’s non-alcoholic beer brand Corona Cero has launched ‘Dear Nature’, a short film fronted by British Winter Olympians that invites people to step out of “hibernation mode” and reconnect with the outdoors during the colder months.
The spot features double Olympic skeleton champion Lizzy Yarnold alongside Matt Weston (skeleton), Billy Major (alpine skiing) and Katie Ormerod (snowboard), who celebrate the restorative “golden moments” found in winter landscapes.
The campaign is driven by new UK research highlighting a tension between appreciation and action: 74% of people say they value nature and winter scenery, yet 33% admit they are currently in “hibernation mode,” risking missing uplifting winter experiences.
As the first non‑alcoholic beer sponsor of the Olympic Winter Games, Corona Cero is using Milano Cortina 2026 to run nature‑led creative across the period, including ‘Golden Opening’, a night‑ski sequence filmed in Livigno that debuted alongside the Opening Ceremony. The programme also includes Time Cero, an initiative with a roster of athlete ambassadors – among them Ormerod and Weston – focused on balance, recovery and celebration between events.
‘Dear Nature’ is live across social media during the Games window.
