Cornish Orchards is rolling out a summer support programme for retailers, pubs and bars as part of its largest media investment to date.
Running until August, the brand is bringing back its ‘Can You Trust Your Cider?’ campaign for a second year, highlighting that Cornish Orchards is made from 100% fresh-pressed UK apples and never from concentrate.
The campaign spans digital, social, influencer and out-of-home advertising and is expected to reach 88% of UK cider drinkers. Investment has increased by 11% compared with 2025 and also includes substantial on-trade activity.
Cornish Orchards entered the top 10 draught apple ciders in Great Britain by volume sales following last year’s campaign.
In retail, the brand has launched a new 4x440ml multipack with an RSP of £5.75. The format follows similar 440ml multipack launches from Asahi Super Dry, Peroni Nastro Azzurro and Fuller’s London Pride earlier this year.
For support on growing cider sales, Asahi advises retailers to visit asahibeer.co.uk/sales.
