For the first time in 15 years, Harveys has given its blue ‘The Bristol Cream’ bottle a makeover, with a new thermochromic ink logo that changes colour as it hits the perfect serving temperature.
The new bottle (RSP £10 for 75cl) is designed to encourage consumers to reimagine the consumption and drinking traditions of Harveys, by chilling the sherry and serving over ice with a slice of orange. When the sherry is cold and ready to be poured, the Harveys logo on the label will turn blue.
Along with the bottle refresh, Harveys has invested more than £250,000 in off-trade promotion for Bristol Cream, with both sampling and online activity.
Jen McCormick, Head of Sherry Brands at Whyte & Mackay, said: “As the number one sherry brand in the UK, we are dedicated to finding new ways to innovate in the category.”
