Coca-Cola has appointed England and Chelsea player Cole Palmer as its latest football brand ambassador, linking the partnership to a summer of activation across Coca-Cola and Powerade.
Palmer will feature in activity tied to Coca-Cola’s role as Official Soft Drink Partner of the Premier League, alongside wider football-led campaigns designed to bring fans closer to the action. He will also support activations linked to the FIFA World Cup 2026 as part of Coca-Cola’s longstanding partnership with the tournament.
The partnership launches with a short film supporting the Premier League 500ml Superfan Can. Set in a takeaway, the creative references Palmer’s favourite post-match Chinese meal and nods to his “ice cold” goal celebration, with Coca-Cola Zero Sugar featuring prominently.
The ambassador activity will roll out across the summer, supported by in-store and marketing activation aimed at driving visibility, footfall and sales during a busy football calendar.
