Coca-Cola has launched Intergalactic, a space-inspired limited-edition that has zero sugar, a reddish hue, and comes in a 250ml can with a 77p RSP.
The launch is the first under Coca-Cola Creations, a new platform that sees the Coca-Cola brand collaborate to create new flavours, designs, and experiences inspired by relevant moments across culture, music, and gaming.
Intergalactic cans give consumers access to the world’s first ‘Concert on a Coca-Cola’, featuring pop star Ava Max, via an on-pack QR code. Scanning the code launches the Coca-Cola Hub where the performance will live, alongside Instagram filters, ASMR experiences and more.
Martin Attock, Vice-President Commercial Development at Coca-Cola Europacific Partners GB, said: “Innovations like Intergalactic give us an opportunity to drive excitement, talkability and momentum around the Coca-Cola brand – engaging new and existing shoppers with innovative flavours and experiences unlike anything they’ve had before.”
Joshua Schwarber, Senior Director, Global Digital Design, added: “For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe – Intergalactic – our limited-edition, space-themed Coca-Cola that aims to bring some of the magic and mystery of everything that we love about space to life with every single sip.”
